5 Steps to a Successful PR Launch Campaign

5 Steps to a Successful PR Launch Campaign

Launching a new company, product or service is an exciting time. And in order to get the word out about your idea, you need an effective PR launch campaign. There are a lot of ways you can do that, but the primary key to a…

Write Better Headlines With These 4 Tricks

Write Better Headlines With These 4 Tricks

In the world of copywriting, headlines can make it or break it when it comes to content production. Just think of the amount of information you see when scrolling through social media and google searches. What kinds of articles catch your attention and make you…

Our Website ‘Kit’

Our Website ‘Kit’

Without some extremely trusted tools, we wouldn’t be Cove Group. We use a variety of tools (somewhere over a hundred) on a weekly or monthly basis to scale each member of our team further than they could go on their own and to provide information…

Can PR Actually Be Measured?

Can PR Actually Be Measured?

Measuring PR is one of those age old questions. Many agencies will refuse to try, others will claim they can give you detailed metrics. The truth is, you guessed it: somewhere between those two options. One of the biggest challenges in measuring PR is that…

Infographic: How to Know if You’re Ready for PR

Infographic: How to Know if You’re Ready for PR

Is it time to implement a PR strategy? Successful PR requires good timing and self-awareness from founders. For startups in particular, it can be difficult to assess if it?s time to start acting on a PR strategy or hire a specialist or firm. In most…

Press & Storytelling Roundup: Oct. 24

Press & Storytelling Roundup: Oct. 24

In this week’s Startup Digest Press & Storytelling newsletter: avoid hiring a PR firm with these strategies; how to know your tech startup is ready for PR; lessons learned from shameless HARO pitching; free Pixar classes via Khan Academy, and more.?Interested in getting the digest…

Tools to Find Tools

Tools to Find Tools

A re-post from our friends at?Screenchecker.? Finding the right tool for the job is tantamount to success. Not only does it make your life easier, it makes your team more effective on a smaller budget and in less time. At ScreenChecker, we try to stay…

Receive Any Email As A Slack Message

Receive Any Email As A Slack Message

A re-post from our friends at?Screenchecker.? Take those important emails out of the inbox and into Slack channels for the whole team to see and react to more quickly. Think important alerts, daily updates, and more. If you receive it as an email today, you…