Press & Storytelling Roundup: Oct. 24

Claire TopalianPosted by

In this week’s Startup Digest Press & Storytelling newsletter: avoid hiring a PR firm with these strategies; how to know your tech startup is ready for PR; lessons learned from shameless HARO pitching; free Pixar classes via Khan Academy, and more. Interested in getting the digest each week? Sign up here or check out other available digests here.

Your Official 5-Step Approach to Getting Media Coverage

KissMetrics Blog

Forty-four percent of journalists get pitched a minimum of twenty times per day. The best way for your startup to get into the press is by having an amazing company story, one that will help you to stand out from the crowd.

10 Steps to Get Media Coverage for Your Startup Launch

Zach Kitschke – Inc.

The 10 basic techniques that round out a successful launch.

Origin Story Workshop

Sasha Dorje Meyerowitz

Online storytelling workshop to develop the perfect pitch or value-mission story.

What I Learned From One Year of Relentless HARO Pitching

Chad Reid

A full year’s worth of using Help A Reporter Out (HARO) for my startup yielded 119 mentions in various news outlets. However, it was quantity over quality, and I wouldn’t advise using our strategy.

5 Ways to Land Media Coverage for Your Startup Without Hiring a PR Firm

Jon Levy – Entrepreneur

Getting press coverage and attention can be a major boost to your startup’s growth. It not only increases your visibility but adds credibility to your brand. With or without a PR firm, startups need to form relationships with journalists long before they need the exposure.

Is My Tech Startup Ready for PR?

Ellie Javadi – Entrepreneur

Questions to ask yourself before seeking outside PR support.

Pixar offers free online lessons in storytelling via Khan Academy

Darrell Etherington – Tech Crunch

Pixar is helping others learn the secrets of great storytelling – for free, in partnership with online education provider Khan Academy.

 

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