5 Steps to a Successful PR Launch Campaign

5 Steps to a Successful PR Launch Campaign

Launching a new company, product or service is an exciting time. And in order to get the word out about your idea, you need an effective PR launch campaign. There are a lot of ways you can do that, but the primary key to a…

Can PR Actually Be Measured?

Can PR Actually Be Measured?

Measuring PR is one of those age old questions. Many agencies will refuse to try, others will claim they can give you detailed metrics. The truth is, you guessed it: somewhere between those two options. One of the biggest challenges in measuring PR is that…

Press & Storytelling Roundup: Nov. 1

Press & Storytelling Roundup: Nov. 1

This week’s resources include?Mark Suster’s commentary on some of the silent (but major) benefits of PR, conducting a competitive analysis for your content marketing, creating great content that keeps earning back-links long after it’s published, & more. How Startups can Build Long-lasting Media Relations: 10…

Client Spotlight: Startup Angels

Client Spotlight: Startup Angels

Startup Angels is on a mission to create more angel investors around the world. The team believes that great investors can come from anywhere, not just Silicon Valley — and equipping investors in their own backyards helps local economies thrive. Their workshops and events support…

Infographic: How to Know if You’re Ready for PR

Infographic: How to Know if You’re Ready for PR

Is it time to implement a PR strategy? Successful PR requires good timing and self-awareness from founders. For startups in particular, it can be difficult to assess if it?s time to start acting on a PR strategy or hire a specialist or firm. In most…