Is it time to implement a PR strategy?
Successful PR requires good timing and self-awareness from founders. For startups in particular, it can be difficult to assess if it’s time to start acting on a PR strategy or hire a specialist or firm. In most cases, founders should avoid paying for PR help for as long as possible — especially if they have the bandwidth to start forming relationships with journalists from day one. Since we are often asked the question, “How do you know when it’s time to pay for PR?”, we’ve compiled a brief checklist to assess if the timing is right for PR. This list offers a starting point, not a one-size-fits-all conclusion. If you’re unsure about what comes next for your team’s PR strategy, get in touch with us. We offer complimentary one-hour PR “audits” and can help you create a strategy and timeline.